As a marketer, you know that your website is your biggest and best sales + marketing tool. Launching (or re-launching) and nurturing a website is intricate work, requiring cross-functional alignment and an elevated level of organization and oversight. 

In our collective experience, we’ve learned that clients are really eager to dig into the creation and production of a web project but often require support leading up to and after launch.

But how do you create a website that stands out amongst the millions of others already out there? One that excels in both function and form?

This guide is designed to help prioritize what goes into a website launch – and what you need to get out of it, answering 6 questions: 

• Who does your site need to speak to?
• What is the scope of what you want to accomplish?
• When is the right time to tackle this project?
• Where are you finding inspiration?
• Why is this a priority?
• How are you going to accomplish it?