Making a Mark on the Edge

The Alef mark is bold and confident, and represents what is core to Alef: mobile connection. Leading with a strong mark represents an undeniable trajectory and signals security and growth on the edge.

A teal node in its perfect circular form represents the ancient figure of human connection. The word mark announces Alef’s name with conviction in a solid, clean sans-serif that reinforces the positive angle of the mark. As a lockup the mark and name create an A, where, independently, they hold their own identity. In this way, the logo is a graphical representation of Alef’s mission: to build the unbuildable, give access to the inaccessible, and redefine what it means to be connected.

Inviting Digital Connection

The Alef website needed to strike the right balance: building upon the sense of exploration and innovation evoked by the logo while dialing up the technical prowess of the company’s technology. The use of dot-mesh patterns invoke a tech-driven, “what’s next?” feel, creating visual interest and subtly guiding the reader down the page. Pulsing orbs and images capture attention and provide emphasis. A mix of architectural and lifestyle photography juxtaposes motifs of solid infrastructures alongside a softer, human connection.

Argos Developer Community

Argos is Alef’s emerging developer community where its participants can explore, create, and share new innovations for edge and 5G solutions.  

In naming this community, it needed to evoke this spirit of the developer community. ‘Argos’ takes inspiration from Greek mythology. From Jason’s trusted vessel and its builder to a many-eyed giant, Argos alludes to a sense of adventure and opportunity.

The letter ‘A’ in Argos forms an eye-like icon, nodding to the all-seeing Greek god while also mirroring brackets used in coding.